How do I change the icon in a link when I send it via instagram direct?

Question

1C-Bitrix

The boss constantly throws off the same screenshot that when sending a link via insta, we have a picture substituted

. So, this picture on our website of the wallpaper factory is only in the catalog and in the product cards, because it is a novelty icon. But when we send any link to Instagram related to our site, for some reason it is substituted. We have favicons, and logos, I tried to find the answer in the vastness of my favorite web, but I didn’t find it, I ask for help, how can I remove it or change this picture?

Answer 1

Open Graph protocol
will not be commented - everything with examples is at the link and one more link