How can you track where the user came from?

Question

Yandex.Metrica

There are utm tags in Yandex metrics, for each social network it is necessary to separately form a link with utm tags, is there any other way to form one link and who will record it from where? Those. one link for all social networks, etc.

Answer 1

In principle, Yandex.Metrica can already tell where the user came from. The reports have a report on social networks, where data is automatically sent.
UTM tags are needed to transfer more detailed data, primarily for the analysis of advertising campaigns.
They have no alternative. Unless the system itself transfers some data to Yandex.Metrica. For example, how Yandex.Direct itself can send detailed data to the counter. But there are few such options.