How are articles sold?

Question

Programming

Good day)
I recently started searching for a suitable article for a site on exchanges (for the first time I encounter them) and I had this question: are the articles sold with pictures or is it stupid text?
The fact is that the article is needed not only to promote the site, but also to make it interesting to read. And articles about repairs and without photos are practically useless.

Answer 1

Articles on all exchanges do not carry a special intellectual load, because they are written by copywriters, not authors. The difference between a copywriter and an author is that the author must understand the topic, and the copywriter can write on any topic without really delving into it. You need an author/content manager.