What negotiation and self-promotion materials can a freelance programmer study?

Question

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Advise materials on how you can profitably sell yourself on the freelance market, how to communicate with a customer, etc.

Answer 1

Philip Kotler, "Marketing Management". It is better to read if you are already freelancing and agree with the statement that freelancing is a mini-business.

Answer 2

Oh, are we going down a path where people don't want to learn how to do something useful other than how to talk? Familiar personnel officers complain all the time - people have learned how to behave at an interview, but have not learned how to use Excel.
Maybe you just need a good specialist and hone your skills? Then the employers themselves will persuade you to work for as much money as they can give?

Answer 3

I would not advise a programmer to read about marketing :) it will not help. IMHO what you need in your situation is experience.

Answer 4

In any incomprehensible situation, read Camp. For example, he is very fond of in the Gorbunov Bureau, but they (artgorbunov.ru/bb/soviet) will not advise bad. For example, "First say" No "" helped me more than once to negotiate a job exactly the way I wanted to.

Answer 5

Sergei Azimov "Sales and negotiations", Mark Goulston "I hear you through"

Answer 6

Recently read: Alexey Rybkin, Oleg Emikh "Tough negotiations. Nothing personal - just business" ( www.labirint.ru/books/444866 ).
A good book about how to behave properly in negotiations, how not to succumb to manipulation and skillfully parry them. The examples given are true from the field of "trading networks" (that is, not for programmers), but for a start it will do. The tricks are the same everywhere.

Answer 7

magazine "the practice of Internet marketing" unambiguously.