Headings and subheadings for SEO?

Question

Search Engine Optimization

Good afternoon, there is a rubricator with subheadings, whether it is necessary to change the name of the headings to fit the wordstat, or is it more important that the articles in these headings are relevant. That is, for example, there is a heading: For parents - Playing with a child, does it make sense to do so For parents - Games for children?

Answer 1

In the particular case with:

Parents - Playing with a child, it makes sense to do so Parents - Games for children

I'm on the Children's Games side. Because to the question "what's in this category?" get an understandable answer.
First of all, when choosing a category name, you should be guided by common sense, thinking how most visitors will understand what is in the section. In the wordstat it can also be written "child games", but you won't call the category that way!
The text in the categories (if it is at all appropriate there) is also needed not in the style of "buy games for children Moscow cheap here with delivery", but understandable - with a brief, accessible description of the group of goods and nuances of choice.