Git. How to remove version tag from directory name on release?

Question

GitHub

When I create a version tag in git and push it to master, a release is automatically created. You can download it on the release page. As a result, we will get the project-{version}.zip archive, which will contain the project-{version} folder. The question is, is it possible (perhaps with the help of .gitatributes) to make it so that the version number is not added to the folder name, but only to the archive name?
That is: project-{version}.zip -> project