For what period is a traffic forecast made in Yandex.Direct?

Question

Yandex.Direct

In Yandex.Direct, 2 columns in the "keywords" section are not clear:
1) Traffic volume
2) Traffic forecast
If I choose a low price and see a traffic forecast = 5, is it possible to predict how many clicks I will receive per day at this price? Or is 5 a percentage of the total number of clicks per day? How to predict the number of clicks in this case?
1) In particular, in my request, when I set a bid = 250 rubles
Traffic volume = 160
Bid forecast = 610
Charged price = 248
Traffic forecast = 91
How can I understand how many clicks I will receive per day with these parameters, if each click costs 250 rubles?
2) I also see that you can pay a rate of 25 rubles, with traffic volume = 5.
How can I compare the number of customers who click per day in the first and second cases?

Answer 1

If you use the budget estimation tool from Yandex .
1. By default, all values ​​are predicted for a month. The forecast is based on advertiser data for the previous 30 days. That is, the number of predicted clicks and impressions, as well as the budget forecast - this is how much you can hypothetically receive / spend on these requests in 30 days.
2. The volume of traffic is something like a position on the issuance page. The higher the ad on the response page for a user request, the more clicks it can receive for the same number of such requests. For simplicity, you can consider that the volume of traffic 100 is 100% of clicks from the possible number, 5 - 5%. Although to be precise this is not entirely true, but for simplification it will do.
3. By choosing your traffic volume for each request, you get your click forecast. This is the number of clicks for 30 days, so if you want to get an average number per day, then divide by 30. Choose a traffic volume of 100 - get more clicks, choose 5 - less.