Does the studio take money for calculating the approximate budget of the director and other advertising channels?

Question

Business Informatics

Situation: a client contacts, promotion is needed, perhaps a complex marketing campaign, calculation of an approximate budget for direct, an approximate calculation of the cost of advertising through other channels (newspapers, metro, etc.)
Question: do they charge money for this? How do agencies do it? I thought it was being offered for free as a commercial offer.

Answer 1

Option 2:
1. Ask for this money and do it with high quality
2. Make it by eye and adjust when it will work with you
I would choose the second one because 100% client asked 5 studios to do it at once

Answer 2

depends on the level of clients and the cost of this work, if it can be easily spread over all clients and included in the price of the contract, it can be free of charge, if it doesn’t work out, then for a fee.