Does the quality of the business card material affect the conversion?

Question

Marketing

According to your personal observations, does the quality of the business card material affect the percentage of callers?
Have you done A / B testing, changing only the quality of the material (coated paper, laminated, plastic, etc.)?

Answer 1

Funny question in 2017 :)
I can say how it was in 2005 - yes, it did. We, two third-year students playing business, then had business cards made of the most beautiful Touchè Cover paper, which itself has a very beautiful black tint, and it also felt like silk. When people took it in their hands, they definitely noticed the cuteness of the business cards. And this somehow made us stand out from the crowd of people with ordinary toilet paper business cards.
Now I would probably be very surprised if someone gave me his business card.

Answer 2

If you work in a complex on the feelings of the client, then they influence, if not, then they lie.