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reruji2015-01-24 20:39:31
Marketing
reruji, 2015-01-24 20:39:31

How to promote hosting?

I want to get advice from experienced and knowledgeable people.
A little over a couple of years ago, shared hosting was created. We made a Ukrainian state of emergency, bought licenses, set up servers. Servers not in Ukraine.
Sysadmins themselves with extensive experience, hired two more - technical support at the highest level (no girls with standard answers "clear the cache"), sysadmins always answer, the average response time is 11 minutes. Everyone who turns to support is satisfied.
We make moneyback on the first request. We all wonder what gives the hosting providers the twisting of the client's hands when returning money.
On CloudLinux servers, so that clients do not interfere with each other, but the limits are set large so that they do not rest.
There are all sorts of goodies such as caching, mysql tuning, ssd. Many speed optimizations have been made.
Every day we scan sites for viruses, shells and other rubbish, the scan results are sent to clients. We do not interfere with the content.
Prices have been set to minimum. One site, one database, etc. - less than a dollar a month.
We regularly make promotions, throw them on the forums.

Essence of the question:
We already have enough clients, hosting is our main business, but there is no big increase. Why?
We tried Google and Yandex advertising - the price for one visitor from them exceeds the price for one month with us, and no more than 10-20% become customers.
We tried the referral program, increased the percentage - it does not affect the flow of customers.
So how to promote hosting?

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8 answer(s)
M
Maxim Kudryavtsev, 2015-01-24
@kumaxim

As an option - the purchase of smaller competitors, but the admins need to analyze the financial data ... In general, there are nuances, but everything can be solved.

I
Igor, 2015-01-24
@fredyk

Can you provide a link to the hosting? =)

V
Vadim, 2015-01-25
@vshemarov

"No, with such a mood you will not sell an elephant ..." (c) from an old joke
, a couple of people have already asked you about the address, and you stubbornly deny it. So I am slowly looking for a hosting partner to work for the future, so that I can allocate resources inexpensively for typical sites in bundles. If there were contacts, you look and would agree on something

X
xmaster83, 2015-01-25
@xmaster83

make it free for those who have more than 1k visitors per day

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Sergey, 2015-01-24
@gangstarcj

Write a couple of articles on Habré about the problem and its solution. Can you describe how you did hosting yourself

V
Viktor Vsk, 2015-01-25
@viktorvsk

Maybe the problem is in the shares themselves?
Everyone already without exception goes to paas, saas, baas, mbaas ...
Virtual machines, quite good, are already sold for a penny, and many for free.
Who needs a shared? Who is your target audience? Maybe she just transferred?
And even if I need shared, why should I go to you (which, as I understand, few people know), and not to large competitors, who, according to reviews, have a very decent quality of forever-free rates?
If you are a sysadmin with a lot of experience, maybe something interesting should follow? Solutions to infrastructure problems are now, sort of, oh, very trendy.
By the way, it would be interesting if you told what is in "technical support" and why it is needed. Everywhere they profess it as a bonus, but I, personally, have never had to contact technical support for my questions. Most often these were questions from the series "what's wrong with your Internet\server\panel". But here it is not technical support that needs to be solved, but the absence of such problems. Plus high-quality manuals on the site.
Indeed, it is very difficult for me to receive cases of the need for technical support on shared or budget VPS.

H
hosting1, 2019-10-13
@hosting1

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S
shtirmuz, 2020-06-23
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