Does the local bulletin board have a chance in front of giants like Avito?

Question

Startups

Hello everyone
I would like to know if there are successful regional message boards (successful == bring money to their owner, sufficient for the development of the project), which coexist quite tolerably with such giants as Avito, Slando and others?

Answer 1

From my own experience, I can say that the idea is very rotten. They relied on a certain functionality that the giants do not have. And then Avito released an application with exactly the same functionality and the project failed. In addition, people in the regions somehow perceive everything new with hostility.

Answer 2

The secret of Avito's dominance in the market is not in its functionality (which can be copied with a relatively small investment), but in a colossal amount of content. Content generates organic traffic. Traffic brings new content. ... PROFIT.
Today it will be very difficult to kill this giant. To do this, indulge in  buying the floor of Yandex  to invest in the promotion (and not in the development!) of a naked (without such a volume of content) competitor Avito's annual profit. Regional boards can't do it in principle.

Answer 3

Does the local bulletin board have a chance in front of giants like Avito?

If you come up with something like that, innovative or unusual, then there is a chance, but then the main thing will be not to give up, because. giants may start introducing the same functionality.
Haven't heard of anything like it. Usually, if they create something unusual, then bad advertising prevents the project from reaching the masses.

Answer 4

There is always a theoretical chance, but practically it is almost zero.
Yes, Avito is inconvenient, crooked, there is a lot of spam and scammers, but you can make a clean site according to all the laws of usability. But the main thing there is not convenience, but people and content. Avito was advertised on central TV for a long time, thanks to which he grabbed a huge audience, including a very important and at the same time inert audience of "ordinary" people.
I think there is a chance only if you have a very large budget, for which you will make a very high-quality service and stir up a wide advertising campaign. Let not on central TV, but for example, hang a hundred billboards around the city - as you understand, this will cost a pretty penny.
By the way, there is such a technique for testing an idea - it is called "because ..."
You ask yourself the question: "people will leave Avito and go to my site because ..." - and honestly answer yourself, cutting off all general phrases, leaving only the specifics. Not some abstract people there, but you need to imagine specific living people and specific situations, including yourself. "I will pass because..." - why?

Answer 5

Certainly.
Avito is obsolete, and against the backdrop of monopolization, it’s easy to treat customers like a pig.
If you go narrowly, or surpass the main competitors in terms of convenience and safety, or fight in a separate region, then the chances are quite high . Farpost.ru
is popular in the east , they know about Avito only indirectly. Slando has long merged with Avito, like ru olkh

Answer 6

are there any successful regional bulletin boards

You don't need to look for other success stories if you want to start your own. The strength of local projects is precisely in their locality. Large projects take quantity, but you can take quality.
For example, we, in Kazakhstan, have an automotive-themed board and they increase the level of trust in ads with their own quality control - if a car has a sticker "Checked by wheels", then the price-quality ratio will be worthy. I am sure that if you look closely, you will find many other useful features for yourself that will not be of interest to the owners of "large" boards, but will give you an advantage in the local market.
Do not be embarrassed by the idea of ​​making "another bulletin board" because the board itself is a general definition, but the solution can always be different .

Answer 7

3 years ago - yes.
Not anymore.
Is that some kind of highly specialized. But for example, a local butterfly lovers forum to exchange pupae of these butterflies.

Answer 8

No.
Some activities don't need too much.
For example, why in the world the number of developing self-sustaining search engines can be counted on the fingers of one hand?
Avito quite covers almost all needs.