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Does the cost per 1000 impressions of Facebook Ads depend on the landing page?
Let's say there are 3 identical ads with the same audience, but they have different target actions:
- go to the play store to install the application
- go to the website
- go to the bot in the messenger
Will the price per click differ? Or cost per 1000 impressions?
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The price will add up to their clickability, if they are equally clickable and the volume is large, then it should not
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