Does speed shaping make sense in the modern world (up to 100 Mbps)?

Question

Marketing

Question for marketers:
Should the provider divide 100 megabits into several tariffs? 20, 50, 80, 100
Maybe it's better to make an "unlimited" tariff for all customers and focus on the future (tariffs up to gigabit)?

Question to admins:
What will happen to the traffic? Will it jump sharply, will it gradually grow, or will it approximately remain the same?
Your opinion on risks. Do they exist, and if so, which ones?

Answer 1

Not everyone needs high speeds, the vast majority need something like 20-30 megabits, but cheaper. If you don’t shape, there will definitely be a smart guy who single-handedly clogs the entire channel.

Answer 2

it all depends on the region and how expensive 1 megabit of guaranteed speed is for the provider,
but in the modern world I don’t see any reason to look for unnecessary problems with cutting speed
from a marketing point of view, this is a big plus - “Speed ​​100 megabits”
if we talk about the Internet for individuals (Home Internet )
as practice shows, in 95% -99% of cases no one ever uses 100 megabits, even if it is physically possible on the part of the provider
, the time when everyone downloaded and stored media files on the PC has passed, everything is freely available, speeds allow you to watch everything in online
especially since the majority now connects all equipment via wifi, not every laptop / smartphone / etc - can pull 100 megabits over wi-fi + bad signal / range is clogged, etc.
most users who are constantly on the Internet fit up to 10 (maybe even 5) megabits with a large margin

Answer 3

This is called segmentation and has nothing to do with technology.

Answer 4

It is always easier to do as the cost of a megabit is very different in Moscow and Sakhalin