Does it make sense to promote a store on instagram?

Question

Online shopping

I don't really believe it, to be honest.
I myself have never bought anything through Instagram in my life, since it is more convenient for me to search from a computer, which, in my opinion, is a mandatory process before buying. Or am I wrong and conversion from instagram is worth the time and effort?
Tell me, what is the percentage of conversion from insta to the total conversion?

Answer 1

Depends on the goods and target audience.
For example, when the fashion for selfie sticks began, we made 100,000 net profits only on sales through Instagram.
And when they tried to drive traffic to the site of elite cosmetics, they suffered a big failure and suffered losses.
As the famous song says, "Think for yourself, decide for yourself."