Does it make sense to pay Yandex.Direct for requests for which we are already in 1st, 2nd, 4th place?

Question

Search Engine Optimization

Good Tuesday.
The company I work for has a website and uses Yandex.direct，3 companies (3 ads ) - their productivity: 6.7, 6.4, 6.3
Impressions/Clicks: 189/15, 7/0, 218/23 Plz
tell me if it makes sense to pay for these ads, if for those requests for which we pay (meaning 3 companies about which I wrote above), we already stand in the 3rd Yandex search.
Or how can I analyze where more customers come to us from direct or from a search engine.
ATP big

Answer 1

Alas and ah, I have to pay, although two of my sites are in 1 and 2 places for key queries.
Because our target audience does not know the difference between organic search results and an ad block at all. And if the entire ad block is occupied by competitors, then our target audience simply does not reach our honest first organic place.

Answer 2

Connect Yandex metric, set goals there, see if there is an effect from visitors from direct.

Answer 3

I understand you are talking about organic issuance
Someone from the pros said that it makes no sense. There is a so-called effect of cannibalism. That is, if your site is in the top 3 and right there in the context, then someone will "win" someone - people, for example, will click on the context more often, while you will pay the SEO-shnik for promotion into the empty...

Answer 4

Certainly, there is a meaning. In general, the maximum task is to take as many places as possible in the search results, ideally - the entire search results. The meaning is simple - by doing so, you take more traffic for yourself, and the less traffic your competitors get. It is not obvious to the user that this is the same site in the SERP.

Answer 5

search engines made it so that you have to pay
, thank God, it is usually inexpensive