Does it make sense to buy additional domains to promote a product?

Question

Search Engine Optimization

There is a shop selling for example only bicycles.
If we buy additional domains with the words bike, for example
electro-velosiped.ru, moskov-velosiped.ru and do 301 redirects to the main site, will this somehow help in the search results?
Or do you need to make a landing page on each of them with buttons for the main store?

Answer 1

domain no
website yes

Answer 2

"Satellites" - should be landing pages about a bicycle theme and display offers of bicycles from your main store.
Only then - there will be a sense in additional domains.

Answer 3

It will not help, of course
. What is stopping you from doing SEO and landing on the main site?
I understand when millions of top positions are occupied in internal and external SEO for all commercial queries and you start spawning sites to squeeze your competitor out of the search results by occupying it all with your sites.
But in this case, the feeling that you did nothing at all in SEO

Answer 4

If you are only promoting in the “bikes” niche, then you can get quite a lot of traffic in it based on one domain (of course, if the goal is to get more traffic).
There are less radical ways, for example, from expanding the range (not only the main line, but also spare parts and additional / related products) to expanding the semantics (informational articles).
In the previous answers, you were correctly told - to make a landing on the main site (on a subdomain or a separate page), it is easier in terms of time and technical implementation.

Answer 5

There is an opinion that it makes sense to buy old trust domains, before buying, look at the backlinks on such sites, analyze
and
- redirect to the main page of your site
- raise the site with this purchased domain
Viktor Karpenko about this: https://www.youtube.com /watch?v=6m8OMcuioBU

Answer 6

Will help. You just need to buy thematic or near-thematic domains that have already been in use. Such domains are called drops. By gluing them to your site with a 301 redirect, you get the entire link profile of the drops.