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tbalero2015-12-08 16:19:02
Search Engine Optimization
tbalero, 2015-12-08 16:19:02

Does it make sense for seo-optimization to prescribe the full “title” in the URLs of navigation pages?

Suppose there is a site detskiesadymoskvy.ru (a site with a catalog of kindergartens in Moscow).
On this site, the catalog of kindergartens is presented with a breakdown by metro stations.

  • Page with a list of all metro stations:
    - has the title: Kindergartens of Moscow by metro stations
    - has the url: detskiesadymoskvy.ru/metro
  • The page of a specific metro station (for example, the page of the Aviamotornaya metro station)
    - has the title: Kindergartens near the Aviamotornaya metro station
    - has the url: detskiesadymoskvy.ru/metro/aviamotornaya
Question: Does it make sense for seo-optimization - to prescribe the full "title" in the urls of navigation pages? That is, in this example: does it make sense for the page of the Aviamotornaya metro station instead of the url detskiesadymoskvy.ru/metro/aviamotornaya to use a url that repeats the title: detskiesadymoskvy.ru/metro/detskie-sady-u-metro-aviamotornaya ?
How will the use of the url detskiesadymoskvy.ru/metro/detskie-sady-u-metro-aviamotornaya from this example (that is, the use of a url that repeats "title") affect SEO optimization (ceteris paribus)? - Will it have a positive effect? / negative? / no effect?
*Taking into account the fact that the target user queries entered in search engines correspond exactly to the text of the title, that is, in this example, users enter the query in search engines: "Kindergartens near the Aviamotornaya metro station"

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5 answer(s)
B
biostrain, 2015-12-08
@biostrain

If they completely repeat the title, then it will either negatively or in no way affect.
On the other hand, short urls look neater, and it is more convenient to copy them.

D
Dimonchik, 2015-12-08
@dimonchik2013

without fanaticism
in the blog - has
in the directory - catalog - enough digital breadcrumbs or a minimum of text

V
Vitaly, 2015-12-08
@vettaxa

I think Devaka gives an exhaustive answer
https://devaka.ru/articles/optimal-urls

O
Ortero, 2015-12-09
@Ortero

detskiesadymoskvy.ru/metro/aviamotornaya
Such urls are preferable.
Firstly, the repetition of words in the URL can be perceived by search engines as an attempt to influence the ranking algorithm and impose sanctions
Secondly, for short URLs, search engines display navigation chains in the snippet faster and correctly
Thirdly, suddenly someone will have to dictate the URL by phone , with a short url it is much more convenient to do this.

I
Igor Petrenko, 2015-12-11
@Igor_Petrenko

Reply to comments above.
Ortero , they will not accept this in any way and there will be no sanctions in this case. Another thing is when there is overspam in the form of metro.rf/metro-moscow/metro-vdnkh/. As for short urls: now the maximum that is dictated is the domain. And then google / Yandex))
I think that just based on aesthetics, and as biostrain wrote , it’s just more convenient to share them, but at the same time they should reflect the essence of the content. And I would also advise you to pay attention to the length of the tail. Maria Moeva (Google Dublin) spoke about this yesterday at a video meeting .

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