Do you need to put a “+” before “where” in Yandex Direct?

Question

Yandex.Direct

Tell me before "where" you need to put "+" in Yandex Direct in a search campaign? It's like a union...

Answer 1

You don't have to put the "+" operator before "where". It belongs to the interrogative pronominal adverb, is significant in the user's query and is not omitted by Yandex when displayed.

Answer 2

Plus "+" is an operator to force the occurrence of a word in a query. For example your keyword is +where to buy ps5 .
Then the ad will be shown for broad match queries, but with the obligatory inclusion of the union where :

• where to buy a ps5 prefix - shown
  
• buy ps5 - not showing