Do you need a blog for your company?

Question

Search Engine Optimization

I noticed that some companies have their blogs in medium, reddit and they don't have their own blog at all (on their website). I can also say by myself that I never read any corporate blogs. For me, the purpose of the blog is on the site of a company that does not specialize in media - exclusively SEO. Those. the blog is more for robots than for people.
Is it necessary to physically have a blog on the site? Will search results suffer if all content marketing is done on third-party sites?

Answer 1

Third party articles are a good way to get quality backlinks to your site.

Answer 2

of course, you all understand correctly
where the trafficcogon blog is its own subdomain it must

Answer 3

The main goal of blogs is Hunting professionals and finding new clients.

Answer 4

Usually if the IM has a blog, it is usually used for articles for informational requests rather than for commercial ones.

Answer 5

We even call our blog "unofficial" and post there the results of research, tests, information about current developments, just interesting photos that relate to our line of work, but which are difficult to fit into the structure of the main site.
Blog on a subdomain.