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Do you charge commission for showing ads from AdMob and other networks?
How do you earn, at the expense of developers or advertisers?
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We do not charge any fees for mediation. That is, if a developer earns with AdMob, then with Appodeal he will earn at least the same or more.
In addition to mediation between networks, Appodeal has its own marketplace. These are direct advertisers + advertising from RTB exchanges. Payouts on RTB exchanges are often higher than in advertising networks, due to the fact that the network does not eat up the commission. This is the marketplace where we make money. That is, if we can show a more expensive banner than chartboost, applovin, admob or any other network, then we show and take our commission, if we cannot, then we show one of the above networks and do not take a commission. In any case, the developer is in the black.
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