Do I need to use unisender, mailchimp and so on? Or is regular mail enough?

Question

Marketing

Good afternoon everyone!
I am a freelancer. I am engaged in writing texts for company websites and online stores (this service is called copywriting).
The other day I was poking around in the Yandex.Mail help (and I have Yandex.Mail) and found this paragraph:
"If you want to send letters to your partners or clients in bulk, use special mailing services for this. Only with the help of such services can you organize information and commercial mailings.
help.yandex.ru/mail/spam/sending-limits.xml#commer...
In general, Yandex requires me to use mailing list services (unisender, mailchimp, and others).
But does such a restriction apply to mail for the pdd.yandex.ru domain? If I have an address [email protected], am I also obliged to use Unisender, Mailchimp and similar services?
Now the task is to send about several thousand commercial offers to Russian web studios over the summer. If they are of the same type, will the letters end up in the spam of my potential customers? I plan to send 100 letters per day.
Does anyone have experience sending out about the same volume of emails? What to choose for reliability?
Thank you in advance for your response!
Yours faithfully,
Alexander
PS And gmail too such severe or less severe? Or can someone recommend a paid email service where you can safely do email marketing?

Answer 1

The purpose of any newsletter is to increase loyalty, return a customer who has not bought for a long time, additional offers for discounts and opportunities to buy something from you.
To put it simply, you need to earn money using the contacts that were left to you for some reason.
The movement of a person in this case looks something like this:
Received a letter -> opened the letter -> clicked on the link in the letter -> read the information on the site -> performed the target action (or paid, depending on what you want).
In order not to do extra work and not lose loyal customers, you need to understand whether they are interested in your newsletter and your offers in general.
In order for understanding to be based on statistics, you need to analyze the disclosure rate (open rate), click-through rate (click rate), conversion of letters into targeted actions.
If you do not count these indicators, there is a big risk of "burning the base" - losing the loyalty of your subscribers.
Doing mailing "on the knee", you will not receive data on either the "open rate" or the click-through rate, but you will simply shoot letters into a vacuum.
Mailing services, on the other hand, provide an opportunity to track these indicators and influence them in such a way that mailings generate income.
Therefore, I believe that the use of mailing services is optional for any size of the subscription base.
If you know the statistics on your actions, you can influence every stage from opening an email to a purchase, thereby increasing your income.
We used Mailchimp and GetResponse - sent coupons for internal promotions and information about events, used the cheapest paid packages. At the same time, the return on e-mail marketing is about 10,000%, which is the highest rate among all our traffic acquisition channels.

Answer 2

100 letters generally fit into any limits, send as you like in the same unisenders, it's just convenient to do and they have quite large limits for free mailings

Answer 3

Mandrill .

Answer 4

Now the task is to send about several thousand commercial offers to Russian web studios over the summer. If they are of the same type, will the letters end up in the spam of my potential customers? I plan to send 100 letters per day.
It's embarrassing to upset you. Did these studios somehow subscribe to your mailing list? Have you been asked for an offer?
If not, then you are going to spam. And then neither Yandex nor Mailchimp will want to help you - they will ban you.

Answer 5

and I have a question for the experts: don't your mailing list services "leak" your databases to spammers?

Answer 6

Honestly, you need to use it, but wisely and good services. For example, I use this one - StandartSend.ru I haven't had any problems with it yet, and it doesn't spam too much, I advise. Most of the other services seemed inconvenient to me

Answer 7

In general, all these services are "smart" and make life much easier. I used mailchimp for a long time because a) convenient, nice and fast b) Ben Chesnut (founder) is a cool guy. But in the conditions of our economy, this is a little expensive) Especially if you use it infrequently. So I switched to MoonMail . They are still young and just started, I like the price tag and their functionality is enough. Plus, the interface is completely localized for Russian-speaking users and a new version with a complete redesign will be released soon. So you can watch it.