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i__egor2020-11-12 10:31:07
Unity
i__egor, 2020-11-12 10:31:07

Do I need to tag video ads and other items with an age rating?

In Google ads they write:
5face471d60db115107746.png
what kind of objects should be tagged: titles, description, images, videos?
how is it done correctly?

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2 answer(s)
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Danny Arty, 2020-11-12
@DanArst

If you are advertising a service or product that has an age limit of 18+, then you must make this mark in each of your creatives, i.e.:
1. If a picture, then it must display the sign 18+. It should not blend into the background or be too small, that is, it should be easily visible.
2. If you show In-Stream clips or 6 second video screensavers, then you need the 18+ sign to be indicated throughout the entire video. For Discovery, videos can simply be added to the description.
Otherwise, you will either have restrictions on impressions in the regions, or the ad simply will not pass moderation.

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antonwx, 2020-11-12
@antonwx

Definitely needs to be noted. Watch ads on TV and do the same.

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