Do I need an install tracker to use mobile advertising?

Question

Mobile development

Good afternoon!
Do you want to try to promote applications using the CPI model? (to be an advertiser)
I'm new to this issue, I want to know what is needed in the application, I mean trackers, which one is better to choose, and what are the nuances?
I will be glad if you advise materials on the topic.

Answer 1

If you plan to pay per install (CPI), then a tracker is a must. Look aside:
AppsFlyer
Branch
Tune
And choose the one you like best on the SDK for your platform. Any tracker can be integrated with advertising networks, as they all use a similar Server Side Postback mechanism with the transfer of the transition and action ID.