Answer the question
In order to leave comments, you need to log in
Do Google Analytics and Yandex.Metrika record conversions from Yandex.Direct differently?
Hello!
I tagged Y.Direct for GA and noticed the following.
Metrika adds some clicks from Direct to Yandex organics, and GA, in turn, puts all clicks into the YandexDirect source.
As I understand it, this is due to the fact that Yandex.Metrica records only those visits that are definitely paid for.
GA, on the other hand, does not have such an opportunity and transfers all transitions from Direct to Paid Search.
Am I right?
Is there a way to additionally parse Yandex.Direct for GA?
Thank you.
Answer the question
In order to leave comments, you need to log in
Hey!
And how did you determine that the transitions from the direct are entered into the organic?
The point here is that you put utm-tags (as far as I understand) on Yandex direct links for GA. Any click on such a link will be counted as a Yandex direct in GA. If someone clicked on the ad, then copied the URL, posted it on a social network, sent it to a friend via Skype (along with tags) - everything will be marked as a Yandex direct in GA.
In the metric, you are not looking at utm tags, but simply the source - Yandex Direct. Hence the difference may be.
But, one way or another, at the moment utm-tags are the most acceptable way to analyze a direct in GA.
If you have registered UTM, then everything will be considered correctly both there and there ... unless, of course, you have applied tricky filters in Analytics.
Tags are the most reliable way to discretize data across advertising channels!
Didn't find what you were looking for?
Ask your questionAsk a Question
731 491 924 answers to any question