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Disable display on mobile in Yandex Direct?
Guys, such a question. In direct, you can reduce rates on mobile only by 50%. Is there a way to turn it off on mobile completely?
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No, unfortunately they do not provide such an opportunity.
For YAN campaigns, you can add several services to negative sites to exclude impressions in mobile applications. But that's all that can be done.
In fact, by reducing the rate by 50% and not indicating that they are mobile, you will practically cut them out. Impressions will be very rare, one might even say statistical errors. Basically, the budget will be spent on the desktop.
maybe there is some kind of trick, say, add an additional mobile ad to all groups and lower the bid there, or something else?
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