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The Whiz2015-07-01 17:56:21
Google Analytics
The Whiz, 2015-07-01 17:56:21

Different data from Analytics and Metrics - who to trust?

The data on visits and sources from these two analytical systems really began to differ greatly. Judge for yourself (you can only look at June):
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In fact, these metrics are more accurate. Why is that? What about analytics? Whom to believe and how to be?

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3 answer(s)
L
Lesha Fedoseev, 2015-07-01
@modernstyle

The discrepancy in the number of users for tagged traffic is less than 1.5%. This is normal for external js analytics. Organically - you need to segment and look at the distribution by sections, where is the difference => why it exists.
Sessions - similarly, you need to look under the hood, you can’t say anything by these numbers.
Failures in G and I are different entities, read the docs. They will never match.
Timing and JS - take it as a 5th approximation to the real median.
In general, these numbers are useless if you want to get answers from where deltas come from. You need a website, you need GA, you need Metrica. Sit down and dig.

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Tlito, 2015-07-01
@tlito

for your 5 people a day, you can ignore the spread.
there will always be a difference, since the scripts work differently on different computers of visitors and with different Internet connections

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Jacob, 2015-07-01
@Logrise

First you need to make sure that the tracking settings are correct and the counters are placed correctly. Only then can one analyze why they diverge.

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