Difference between A/B testing and Split testing and which tools to use?

Question

Software testing

1. What is the difference between A/B testing and Split testing? Wikipedia writes that these are different names for the same thing. Other sites write that A / B testing involves comparing two versions of pages, and Split - from three to infinity.
2. What tools do you use for testing and why are they the best?

Answer 1

AB, MVT and Split testing are one and the same. In general, the logic of conducting tests consists of analyzing the site, forming hypotheses, and testing itself. Therefore, you will need the appropriate tools to analyze and run split testing.

1. The most familiar website analysis tool is the good old Google Analytics. You need to build sales funnels and see where the bottlenecks are in them in order to know which pages are important to focus on first. If you use CRM systems, as far as I know, they also have the ability to build sales funnels and analyze them.
   
2. Prioritization. Select those pages that give you the most traffic (according to the Pareto law, this is 20% of the pages that bring 80% of the traffic), and work on them first.
   
3. Running tests. If there is a designer in the team, you can use Google Content Experiments, but if there is a need to run tests on your own, it is better to use services with an embedded visual editor, in which you can easily create page variations for tests and edit them. To do this, I recommend trying the free Maxymizely.com product in the basic configuration , which also includes traffic quality analysis and finding bugs on sites.
   
4. Once the tests are complete, implement winning variations and run a new test based on the prioritization done.
   

Answer 2

Same shit, different package.
The best tool is real people + observation, eye tracking, or real users + metrics and KPI