Designers, how do you convey the logo to the client?

Question

Design

Let's say you received an order, payment, and designed a logo. How is the transfer process (its first version) to the customer? Do you just send a vector file or do you attach a brand book, mockups or something else?

Answer 1

How do you agree.
Minimal - just a logo. A good designer will apply several formats of use to the logo - business card, badge, billboard. But the layouts of these items, obviously, will not be worked out in detail. Just to have an understanding of how the logo will look in real life.
The study of media is a separate story for separate money.
Brandbook is a book with fairy tales. They usually draw complete nonsense like “this is not how the logo can be used” and lower options with hellish distortions of the logo, the logo turned upside down, etc. A brand book is needed only to show versions of the logo - color, black and white, with a backing, horizontal and vertical versions. But it fits on one sheet.
Be sure to give the logo in different formats - source, eps, svg and transparent png.

Answer 2

The presentation of the work can be different and directly depends on the approach to work and the experience of the designer. The previous speaker did not write half of what prompted me to write my answer.
So, now the graphic editor is open and there is a ready-made logo in it, and the client is already happily rubbing his hands in anticipation. Not everyone has a developed imagination, and in order to understand whether the logo looks good in real life, you need to show it. Yes, for many years designers just sent the "full face" logo on a white background and were happy, but often this logo then looked terrible on clothes or a letterhead or somewhere else.
Do you want the client to like it? Make some beautiful pictures (after all, a designer, right?). Mockups are now a huge number and for free as well. 10 minutes to search the Internet for suitable ones and 10 minutes to insert a logo (well, plus download time). Which mockups to choose, look at the task (somewhere they will fit on a business card, somewhere on a building, and somewhere on transport, etc.).
No need to be lazy, it will pay off, and even if you are lazy, then include extra coins for it in the total cost.
Everything. No vector files, no manuals or anything. If you can, then fold it all into a PDF document for convenience. And provide textual explanations, sometimes they can be useful. Personally, I do this almost always, if the logo is made from scratch.
Now, after the client has approved a specific version of the logo, you can already prepare everything you need for transfer. But what specific versions of the logo, manual, or something the client needs is a completely different story.
And yet, I see that people have not figured out what a brand book is. Remember: a brand book is NOT made by a designer. It is done by marketers (with the help of designers, of course). A designer can make a guide to using the logo and corporate identity, and it is with him that everyone confuses the concept of "brand book". The manual is included in the brand book, but these concepts are different - everything is simple.
Such guides serve to ensure that other designers (staff in that company, printing house, advertising agency or just freelancers) make the necessary layouts in the same style and without "gags". Therefore, such a task must be approached responsibly. I have seen manuals that would be better burned than applied to life.
Now you know it too)