Checklists of external and internal website optimization?

Question

Search Engine Optimization

Friends, I have a few questions about the current state of SEO - optimization, the questions come down to typical checklists. Please share. I want to check my colleague, at the same time go a little deeper into the specifics. The main task is to understand the principle of work on link exchanges, to decide on the payment for the services of a specialist and the pricing of the link mass.
There is already a lot of uncertainty around the work and there is a problem with monitoring the execution of tasks.

Answer 1

try these
https://www.seochecklist.ru/
https://docs.google.com/spreadsheets/d/1YJTyEX1zoT...

Answer 2

1- the principle of working with exchanges - you analyze the link profile of competitors in the top, draw up an anchor list, a link map, a list of minimum parameters, go to the link exchange, choose suitable sites, buy links to them. The scheme is actually somewhat more complicated.
2- Payment for services depends only on the competence of a specialist, I used to take 50-100% of the link budget for work, now I don’t provide a separate link building service. Only expensive links work under Yandex now, because they are not spammed, they cost from 3k rubles (you won’t find many such cheap ones) and ad infinitum, the most expensive thing I bought was 60k for one link.
On control wrote here Typical mistakes of SEO specialists, how to check the monthly work?
Typical checklists are googled at a time. Personal in public I would not like to spread.

Answer 3

There is a whole book "The Last SEO Checklist"