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Can I change the price of a product depending on the traffic source?
I want to sell goods at a higher price for those types of traffic where the conversion is higher, let the conversion decrease, but I will have a large total profit.
Is this legal?
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It is easier to set a high price and give discounts, it is easier to justify than initially different prices for the same product.
Yes, you can! This can be done on the Bitrix platform. You can separate almost all traffic sources, but YaMarket does not recommend doing this, because Yandex checks the correspondence of prices and availability over the phone, and you will not be able to understand the source during a phone call. Also, if you change prices, I advise you to do the substitution of articles, because. Again, during a telephone consultation, you will not always be able to understand the source.
I do not advise you to do such things. You understand that the same user can enter from different channels. And when in his phone with the Republic of Kazakhstan the goods cost 1000 rubles, and by direct transition from the hospital 500, this leads to vague doubts. If you are not selling an exclusive product, do not do it! Plus, working with sites like the market, wldbrs and other affiliates will bring a lot of questions. Dynamic remarketing can't be set up either.
The problem will be solved by: -
promotions - increase in
RRP + discounts
- loyalty program
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