Can I add my indicator to Yandex.Metrica?

Question

JavaScript

Good morning! Is it possible to add your own counter (indicator) in Ya.Metrika, for example, registration on the site, pressing a certain button, etc.? Now I found only the possibility of adding a goal, but as I understand it, this is necessary for advertising campaigns.

Answer 1

Read the Yandex documentation:
Goals and conversions
Creating and checking goals

Answer 2

No, goals can be done for anything and manually generate an event from the code that the goal has been achieved.
Is it an advertising campaign or there is absolutely no difference.
You can also send additional data to the event if necessary for a more complete analysis.