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Araik2019-11-21 08:09:05
Search Engine Optimization
Araik, 2019-11-21 08:09:05

Automatically generated product description, search engine attitude?

Good afternoon, For the
purpose of search promotion and saving time for managers, make automatic generation of descriptions of goods, positions in the database ~ 2000
? Does this make sense at all?
An example of the description that I roughly expect:
In our (shop|online store|catalog) you can buy (sweater|shirt|other_product_type) (Brand) (black|green) color from (cotton|synthetics) for (men|women) at the price (product_price) rub. The material of the product has the following advantages. (here generation based on material properties). This (item type) is great for (running|training|walking). Delivery in Moscow takes 1 day, in Russia depending on the city from 3 to 15 days, you can pay online or in cash to the courier. Also (to choose | at will | if necessary) we can (deliver | bring | send) several (goods | options) for fitting.
How to properly implement this task?

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2 answer(s)
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xmoonlight, 2019-11-21
@xmoonlight

I would look towards compiling several templates based on product categories and some specific properties from technical characteristics according to the conditions (including the randomization of turnovers, as you suggested, through "or").
For example, a smartphone and, if the battery is more than a certain value, then add:
"Also, the device is equipped with a capacious battery for% value_of_technical characteristics%".
If this is done, then it will, in fact, be almost indistinguishable from a manual description.

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WebReklamist, 2019-11-21
@WebReklamist

The idea is correct, but much more work needs to be done on synonymization (variants of synonyms or in other words). Now naked synonymization works worse, we need permutations of sentences, enumeration of properties with a random order of displaying characteristics, you can still insert a brand, etc.
Categories with different sets of characteristics usually require different templates.

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