Autobroker for contextual advertising, what is it?

Question

contextual advertising

What is an autobroker and what is it eaten with?

Answer 1

If you are talking about a standard auto broker from Yandex, then in short, this is a system of protection against overpayment per click, for example, if you set a bid of 3 USD and the strategy Show in special placement at the lowest price, but in fact the cost of getting into the SR costs 1 USD .e. then Yandex will not spend your 3 c.u. when clicked, it will use the minimum required bid - 1 c.u.
There are also external systems, the so-called bid managers, who work with Yandex.Direct on API and also adjust bids to achieve certain goals: reducing the cost of a click, keeping an ad in certain positions, and so on.

Answer 2

Try the m-direct.ru bid manager - bids are updated every 5 minutes.