Are there any prospects for creating another service for monitoring and analyzing social networks?

Question

data mining

This question is probably for SMM specialists and representatives of advertising and digital agencies. Is there a market need for a tool for in-depth analysis and monitoring of social media? media?
What to do if there is a team of cool specialists in DWH, datamining, BigData and data visualization, but there is no understanding of the market needs?

Answer 1

Actually, today the situation in the RTB Data Providers market is very acute.
Existing solutions sometimes do not distinguish gender ... not that there are some assumptions about the income and interests of users. I think a good DMP with the Trading Desk can have a big impact on the RTB market as a whole.

Answer 2

In the summer of 2011, I spoke with a very good Web Analytics specialist. He taught me how to work with Google Analytics and I noticed that some of the current problems in this area can be solved by applying various data analysis methods to information from Google Analytics. But when I asked him if it was easy to explain to clients the intricacies of monitoring and analyzing site traffic, he replied: "What is it?! Only a year ago it began to turn out to explain to the client that web analytics should be done IN PRINCIPLE."
A couple of weeks ago, I talked with a representative of one of the domestic products for monitoring social networks, and he also lamented that banal histogram patties with shitmetrics are enough for clientsand explaining to them the need to include even the simplest index in the report is almost impossible.
Draw your own conclusions.

Answer 3

Here is a whole catalog of such guys: www.facebook-pmdcenter.com Whether
it is necessary or not... probably depends on the audience.