Are email newsletters up to date?

Question

Marketing

Are email newsletters up to date? Do users read them? On my own example - I generally go to the mail when I really wait for some kind of letter (for example, confirmation of registration on the site) or during correspondence. I don't read junk mail. Is that what others do as well?

Answer 1

It all depends too much on the target audience.
Guessing on coffee grounds whether the newsletter will be relevant for your users, no one will.
The work of putting together a quality marketing plan is expensive.

Answer 2

You just need to distinguish between email marketing and SPAM :) Many people think that they are the same thing. If you send SPAM, then email newsletters are not relevant.
About the difference between email marketing and SPAM: https://roman.ua/internet-marketing/email-marketin...

Answer 3

Good mailings - work.
The customer told me: as soon as he makes a mailing list, his sales go up for a couple of days.
Of course, this is often not possible.
From my own experience:
I usually look at interesting mailings from two stores.
Out of 4 more, I read once out of 5 letters.
The rest I don't read.

Answer 4

When another store pushes me their mailing list, I usually don't refuse - I create a folder, filter it there and... don't read it :) From time to time I just mark it as read. When a need arises in this store - well, I rummage around, sometimes I find something.
Newsletters, especially thematic, for work - I constantly look through

Answer 5

It all depends on what you do, who your target audience is, and what kind of marketing plan you have.
In general, yes, a newsletter can bear fruit only if it hits the target and is framed correctly, let's say it can lure the buyer. Mailing to existing customers works well (informing about new promotions, products, news, etc.).
In general, test, and knock out the results after a quarter.

Answer 6

of course it is relevant especially if the base is good and relevant

Answer 7

Those who earn money on this - those, of course, will say that they work.
The rest will shrug their shoulders, trying to remember how much garbage they threw out of the mailbox today. And they are unlikely to remember, because most often no one opens the "SPAM" folder.

Answer 8

At the moment, e-mail mailings can "shoot" if the audience is correctly selected, SPAM for everyone - 0 conversions. It's better to switch to SMS, but not for everyone in a row with other people's databases, but for your "live customers".

Answer 9

It all depends on the target audience. At work, I receive a lot of letters all the time, and therefore I monitor my mail every day, notifications come to my mobile. Many people use mail only for specific purposes and really go to it if they are expecting a specific letter, while the rest ignore it. Therefore, the second criterion is what information will be contained in the mailing - important or which can be skipped and nothing is lost.

Answer 10

depending on what kind of business. in fashion, for example, mailings - in the top 3-4 channels in terms of money. trigger emails, auto-mailings according to set rules based on the behavior of people on the site and their preferences, etc. work well.
you just need to take into account that the mailing list is ONE of the channels for DELIVERY of information. that's all.
If it makes sense to convey your information via email, then you need to use it.
and here it all depends on your product (from useful informational mailings to mailings about "buy new items")