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DenisO2011-01-15 08:12:44
contextual advertising
DenisO, 2011-01-15 08:12:44

Algorithms for placing contextual advertising

Tell me where to read about the algorithms used inside contextual advertising systems? First of all, we are interested in algorithms that determine the most profitable ads for placement.

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2 answer(s)
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dom1n1k, 2011-01-15
@dom1n1k

Here this issue is indirectly addressed: www.computerra.ru/print/gid/273541/

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Puma Thailand, 2011-01-15
@opium

In my opinion, all algorithms are described in the certificates of these systems, the benefit of an ad is a value equal to ctr multiplied by the cost of a click.
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