adwords. Where can I see which queries have clicks and clicks? How to correctly create an announcement on the subject of computer maintenance?

Question

Google Ads

https://yadi.sk/i/Cbhs0EpFr3PG9
In the direct, requests that users follow are displayed instantly!
In adwords they are displayed only late in the evening, I will survive this. But where, where to see, for what specific requests they look for announcements??!
As a newbie, as an experiment, I quoted keywords, as a result - an insane number of impressions with a minimum number of transitions. I would like to understand how to correctly submit announcements on my subject, maybe one of the folders will explain in dem. screen for a fee.

Answer 1

Let's try to help you. What exactly are you interested in?
-If specific queries are entered by users, this can be seen on the Search queries tab of the Keywords section.
-Ads in Google Adwords are automatically selected when displayed in an ad group from the set of options you provide based on the highest click-through rate or conversion.
-To better match the ad, you should use a keyword or templates in it.
In your case, the queries are too general and informational, so your ads have a low CTR.

Answer 2

Thank you very much! Much more clarity. But technically, how do I narrow down my keywords? Would it be correct to change "computer diagnostics" to "computer diagnostics + minsk + home"?
ps Something is clearing up. At least the fact that adwords is actually a more difficult system to master: blog.htraffic.ru/pitfals-adwords