adwords. Is it correct to use several types of key matching within the same ad group?

Question

contextual advertising

Please tell me, is it right to use two types of keyword matching within one ad group at once?
Example:
Ad group - Installation of stretch ceilings
Keywords -
+installation of +stretch ceilings
+installation of +stretch ceilings +moscow
[installation of stretch ceilings]
[installation of stretch ceilings Moscow]

Answer 1

Yes, right. You will see the statistics separately for each match and understand, for example, that the broad match modifier works better for you. And with end-to-end analytics, find out that this is due to the fact that it shows the clarification "in Podolsk" which has a CTR 3 times higher than the average for the campaign. Something like this.

Answer 2

Please explain how modifiers work in adwords. Enough on the example of the key of this topic. Thank you! And if anyone has a bookmark, a link to intelligible information. Help Google too formally reveals the topic.

Answer 3

what does it do on the page (other than animation)

On the client, it does everything within the browser api
https://devdocs.io/dom/
https://devdocs.io/dom_events/
https://learn.javascript.ru/js
No.

Answer 4

https://www.google.com.ua/search?q=site%3Atoster.r...