Ad groups in Direct?

Question

contextual advertising

When creating several ad groups, each phrase had its own ad title.
When unloading a campaign in xls, the table alternates groups in which the same headings for all the phrases of each group and then just a list of headings (without indicating the productivity and the phrase itself - that is, as I understand it, not active). Why is that? Isn't it possible to make each phrase in the group have its own heading?

Answer 1

I feel that you have all these ad options and all these phrases are simply in one group. Then, when exporting xls, Yandex first lists all the phrases to which the same first ad from the group signs, and then lists all the remaining ads below. You can understand this if you look at the ad ID. The ad that stands next to all phrases will have one ID.
It will be easier to explain, of course, if you give a screenshot as an example. But if so, then the ads were simply created incorrectly. The principle "1 phrase - 1 ad" implies the separation of ads and phrases into separate groups.