Accounting for conversions when promoting mobile applications

Question

Android

Hello!

Now we are launching the Cloudshop mobile application for accounting in the goo.gl/6oCKcl store and are preparing for the stage of promotion to the masses.
Advise methods for promoting b2b applications.
Thank you!

Answer 1

Hello. Even a B2B application can still be well promoted on the VKontakte social network. A good RC launched by impressions, and an advertisement built correctly for your target audience, will give you a good conversion in terms of targeting. It also depends on your budget. The bigger the budget. the better the KPI, which will reduce the labor costs for preparing an advertising platform and get more returns from distributing your application to the masses.

Answer 2

Don't think about how to promote a mobile application, think about how to promote a service for the b2b segment. It seems to me that everything is yours - these are specialized conferences, publications. I think it's more appropriate - PR activity, and not the purchase of installations.
In general - how is the success with the application? Enough time has passed since the question.