Acceptable % CTR in Yandex Direct?

Question

Yandex

What CTR is considered normal for a company with the topic Dentistry in Moscow. The company is managed by an SEO optimizer - just looked at the statistics for 30 days CTR 5.6%, cf. cost per click is $0.9. And what is the average temperature in the hospital?

Answer 1

you do not confuse the company with the campaign?

Answer 2

You need to look at the position of the ads. If they are in special accommodation, they can get more, but not by much. And so in general a very good indicator.
What strategy is used in the campaign parameters (highest position, weekly budget, etc.)?

Answer 3

I just looked at the “budget forecast” by Ya.Direct: judging by your price of 0.9, this is the query “dentistry” - the CTR forecast from Yandex is 4%, so your performance is even better.
For the rest of the keys on the subject of dental services, I see ~ CTR from 3 to 8% and prices from 2 to 14 USD. / click.