A list of the right brands - an idea for a startup or already have one?

Question

Form style

If I buy something, I try to spend a little more, but buy something of really high quality, saving not on the brand, but on the seller. It would seem - pay more and be happy. But no, many manufacturers of second-rate goods do not try to win at an attractive price, but pretend to be high-quality brands, but they are not, and we are not talking about a fake, no. It's just that for many products we all know which is better, Toyota or Opel, Lenovo or LG, Nikon or Samsung. But the markets contain a huge variety of other goods, not just cars, laptops and digital cameras. For example, I don’t know which brands to trust when buying umbrellas, wall paint, floor heating in the bathroom, cheeses, wines, shoes, clothes, projecting clock (I don’t know how it will be in Russian), food processors (nothing in I don’t understand this, but gifts should be given), cosmetics, etc. You can look at something on Amazon, but there are usually reviews from a buyer who bought one product and does not have the opportunity to compare. What will a humanities girl who bought the first LG laptop in her life write? And what will a system administrator write with 20 years of experience?
We need to come up with a catalog of brands where connoisseurs can express their preferences. Of course, this catalog will have to be protected from marketers, I don’t know yet how exactly. Yes, there are reviews, but firstly, they are biased, and secondly, finding a normal review of the product you are looking for right away is also an unrealistic task, marketers have spoiled everything. And then, something I have not seen reviews of umbrellas or jacket brands, trouser belts, or sorry, shorts with socks.
Who knows such resources (preferably foreign ones, because there is more trust, and I live far from my homeland), if they already exist?

Answer 1

Sorry, but the idea of ​​a startup is utopian. How are you going to monetize it?
The product is not the same as the brand. Judging a brand by a product is fundamentally wrong. For example, Siemens Corporation produces cheap phones that are of very mediocre quality. Does this mean that all the company's products will be similar? Is it possible to shift the problems of one product to another, for example, by the quality of phones to judge the quality of power plants, which are also produced by Siemens?
The second problem is globalization. For different markets, completely different products can be produced under the same brand. And in one country it will be a well-deserved crap, and in another - a megaclass.
The third problem is the subjectivity of the assessment. Some people cannot get enough of the features of the product, while others consider these features to be too banal. Who is right? To reduce the level of subjectivity, it is necessary to conduct independent testing of products, which requires enormous labor costs.
So the idea seems to be good, but its monetization is a huge question

Answer 2

The idea is really good. Separately, the idea of ​​\u200b\u200bfighting marketers is also good. Figure out what to do with them - you can already sell it! ;)

Answer 3

> Just for many products, we all know which is better, Toyota or Opel, Lenovo or LG, Nikon or Samsung.
Everyone has their own criteria for comparison, and comparing brands, not products, is stupid.
I wanted to write a lot, but it's better to be brief: There is no future here.

Answer 4

In general, yes, such a service, where you could see the real opinions of real users, albeit subjective, would be useful, but I see three big problems
: they are more willing to leave, plus you need to somehow take into account the mass nature of the product: 100 negative reviews for a product whose sales are in the millions are a trifle, and thousands are a problem.
- monetization: it has already been noted about the incomprehensibility of sources of income (although, in my opinion, the context, in my opinion, can bring good results in terms of choosing a supplier), and the costs of such a service will be borne not so much by technical as by administrative ones (moderators, lawyers, etc.)
- combined in the first it seems :)

Answer 5

Comparing brands is somewhat incorrect:
Let's take laptops that are close to us. One vendor can produce both budget "G" and corporate indestructible cars. Each is good in its own way: the first is cheap, has a discrete video card, a fairly powerful processor and a large hard drive. But, at the same time, the battery lasts an hour, the hard drive is 5400, and the video heats up godlessly under load. On the other hand, a corporate machine does not shine with disk space, does not have a drive and discrete video, but it costs an SSD, the battery lasts for seven hours. Which one will the user choose? That's right, depending on the task. And the brand may be different ...

Answer 6

In my opinion, it would be a great service, especially if you use a double scale, for prices and for quality. Then you can choose what suits you more - very cheap but completely unreliable Quen Yen Partners, super-reliable and very good. expensive "Hofmann und Mayer GmbH" or the average price and reliability of "Pevchenko and Sons". Well, at the same time, immediately dismiss any unscrupulous dudes like "Hwan-yan Lux", who tear up money immeasurably and there is no reliability.
And if, at the same time, there is the possibility of a certain subclassing of brands, then there will be no price at all. Let me explain: for example, Hofmann und Mayer GmbH produces two lines of the same product - one is super-expensive and reliable, and the second is cheap, a little less quality and, for example, not very good. design, or there a truncated number of functions, then these lines should be evaluated separately.
//all names are fictitious :)