Yandex advertising network. What do the numbers in the statistics that come to the mail mean?

Question

contextual advertising

Hello! It’s only the second day in the Yandex Advertising Network, before that I used only Google Adsense! Help to understand the following points:
1.) What is RTB? I heard that there are direct and RTB blocks, but I only have the following in my personal account:
Thematic sites - RTB blocks
Search sites - Special placement, Search Direct Is
everything like this or should there be something else in Thematic sites?
2.) I set up an RTB block for testing yesterday, today I received statistics, what each item means in it and how to calculate approximately how much it will come out per week or per month:

Answer 1

RTB globally is a protocol that implements an auction for the sale of an advertising impression to a user. you can read the whole story here .
In YAN, RTB blocks are a type of ad blocks that allow Yandex to dynamically display ads in them either from Yandex.Direct or from advertising network partners, buyers of RTB traffic: these can be various DSPs (demand-side platforms, platforms for buying ad impressions). advertiser), for example, Yandex.Display.
I myself dealt with this terminology in statistics for a long time, but most likely things are like this:
Renderings are how many times a block was formed on a page after it was loaded.
RTB block impressions are the number of times an impression was sold to a media banner in a rendered block.
Direct impressions — how many times an impression was sold to Direct in a rendered block, while the number of ads, as far as I understand, is not taken into account (you set it in the block settings).
Clicks, CTR Direct - understandable. If there were no clicks, you most likely won't get paid for Direct impressions, because it is billed by cpc.
RPM - rate per mille (price per thousand) - in this case, the cost of 1000 rendering of blocks on the pages of your site. It counts as Reward / Renders * 1000. This figure helps you understand how much an ad unit will bring in.
eCPM - cost per mille - does not refer to renders, but to ad impressions.
CPMV - cost per mille views - cost per 1000 impressions viewed, this is a quality indicator. If the difference between eCPM and CPMV is large, then the display is delayed, or the banner is located in such a place that not all of its area is usually visible to the user, or it quickly scrolls and leaves the visible screen area, thus having a low % viewability. Advertisers are not ready to pay a high rate for showing in such a place, and you will receive less.
If, for example, in the block settings on the Strategy tab, you set a CPM limit, and at the same time you have a low visibility indicator, then the amount of revenue is likely to drop until the system collects a lot of historical data about which advertisers are suitable for you (and maybe it won’t pick up at all, here I find it difficult to answer).
To calculate how much you will earn in a month, you can take the forecast for the number of page views per month, multiply it by the number of ad slots (let's say it is one and the statistics for it are given in the question), divide by 1000 and multiply by the average RPM of all your advertising spaces.
For example, you have an average of 100,000 page views per month, and all pages have a banner (statistics for which are given in the question). We get: 100000 * 1/1000 * 5.82 = 582 rubles before VAT.