Will the conversion increase if I switch to https?

Question

Search Engine Optimization

Tell me, there is a small one-page landing... if it is transferred to https, will it increase the conversion?

Answer 1

If you mean search CTR - no, it won't increase. I personally tested it, now I am preparing a large article on the results of tests using emoji in a snippet, switching to https, manipulating snippet texts, and so on.
If you mean the conversion on the site itself, it will certainly increase, but the % increase will be so small that it can only be noticed with a huge number of visits, for example, like Amazon.
However, this greatly affects rankings, so switching to https is a must.

Answer 2

If you have an online payment on your site where you need to indicate payment data or other personal information - yes, the conversion will increase. The fact is that some browsers at the http connection at the top give a note that the page is not safe. Of course, this reduces the desire to enter a card number or other payment details.

Answer 3

No, https does not directly affect conversion and ranking, but it does affect behavioral factors. You need to switch to a secure protocol, if only because Google warned that it would show users more clearly that a site with http is not secure and this will affect the number of bounces, which in turn will already affect rankings.

Answer 4

There seems to be no conversion, but the trust of search engines and users in the site should grow