Why is the site in the top for the query?

Question

PHP

Hello! Looking at the competitors of one of the sites for a specific request. There is a site in the top with obvious spam of key phrases. Maybe I'm wrong. Please let me know if it would be ok to do the same? Does this comply with the rules of search engines?
Geo: Kyrgyzstan, Bishkek. Search Engine: Google. Request: Plumbing services in Bishkek. The request was entered from a computer.

Answer 1

Something like this
RewriteRule ^(en|es|ru|ar|de|fr|it|pt)/post-articles/([0-9]+)$ $1/post/$2 [QSA,R=301,L ]
$1, $2 - first and second
QSA subpatterns - save query string
R=301 - redirect
L - stop looking at rules
This is on Apache

Answer 2

RewriteCond %{REQUEST_URI} ^/(en|es|ru|ar|de|fr|it|pt)/post-articles/(\d+)$
RewriteRule ^(.*)$ /$1/post/$2 [R= 301,L]

Answer 3

SEOs answered a similar question , and they say it's all about behavioral.

Akhtung: Younger sites have no history of PF, and therefore no immunity from sanctions.
With spam in the TOPs, there are mostly “oldies” with a long history of PF. A young site should not be guided by them when optimizing texts - this is a direct road to Baden-Baden.