A
A
Artem Morozov2019-08-16 20:03:06
Yandex.Direct
Artem Morozov, 2019-08-16 20:03:06

Why is the price written off in the budget forecaster and in the directive itself different?

The budget forecaster has the following picture: 5d56e1a1af262264862593.png
And when setting up a campaign in direct, it’s different:
5d56e1c4353d3241521176.png
Whom to trust?

Answer the question

In order to leave comments, you need to log in

3 answer(s)
A
Alexey Denisov, 2019-08-16
@artem-morozov

The budget forecast shows the average price from advertisers for this query over the past 30 days, excluding competitors' time constraints and the quality of your campaign.
In the campaign interface, you already see the price at the current time, including the price calculated based on the parameters of your campaign, your ads, and their relevance to queries. In addition, this price usually decreases significantly after an hour or two after the launch of an advertising campaign, because more parameters are connected for calculation, which are already working out in the campaign's real operation mode.

D
Dimonchik, 2019-08-16
@dimonchik2013

well, you are only at the very beginning
, somewhere there, yanlex explains about competition and other parameters
, in short - the price is dynamic, in the forecaster there is only the order of numbers

A
Anatoly Kuznetsov, 2019-08-31
@I-marketing

Alexey Denisov painted everything well for you. Now you will be surprised that the actual write-off price will differ from both forecasts, ranging from a little to several times).

Didn't find what you were looking for?

Ask your question

Ask a Question

731 491 924 answers to any question