Why does Yandex Metrica not take into account Google ads?

S

squirtazzer2021-09-04 08:26:15

Yandex.Metrica

squirtazzer, 2021-09-04 08:26:15

What is the point. In the metrics section, I have a section on ad clicks, there is only Yandex advertising, but there is no Google, so these numbers do not exist, and they do not converge for me. Yandex said that 4k came to us in a month, but it turns out it does not take into account google ads? And for some reason, spymetrics also talks about 4k, does it take into account google?

Reply

Answer the question

In order to leave comments, you need to log in

2 answer(s)

P

Puma Thailand, 2021-09-04
@opium

The metric in terms of visitors takes into account
everything

A

Alexey Denisov, 2021-09-06
@DeoZ

Yandex.Metrica advertising systems are identified by tags. For Google Ads, at least the "utm_source=google" tag must be used. You should also enable automatic tagging in your account settings in your Google Ads account.
You can check it either in the Google Ads advertising account in the section for viewing and editing ads. Or, at the very least, find your ad on Google, click on it, and see if there are tags in the URL when you click through.