Why do UTM tags disappear inside the site?

Question

1C-Bitrix

After the client goes to the product catalog on the website of the online store from the advertisement, the tag is tracked and gets into Bitrix 24. But after you go to the detailed page of the product, it is gone!
What to do? Where to prescribe? Is it really necessary to prescribe tags for each product on the site?

Answer 1

What is a UTM tag is essentially just a parameter in the address bar. They are mainly needed to track in the metric how many people followed an external link from somewhere to specific pages. For example, 1000 people came to the page as a whole, the label allows you to understand that, for example, only 1 from the letter, it means that such a letter is useless. So it is logical that if a person came to this page with tags, then they are not transmitted longer. According to your question, apparently you want to get something, but for this you decided to use the label tool. Explain the general task.