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Why are not all transactions transferred to Google Analytics (Ecommerce)?
The question is why not all transactions go to analytics and how to fix it?
In the metric, some orders also do not fall, although setting goals through the URL
In some cases, there is an order in the metric, but not in the analytics.
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If transactions are sent by a js script (and this is the vast majority of implementations), then most likely the script does not work for some reason.
Most often, sending is implemented like this - on the final page with information about the order, scripts are inserted that clog these goals. And then there may be 100500 reasons why they didn’t work:
- the client didn’t wait until the page was fully loaded and closed it, the scripts didn’t even start
- the client’s Internet fell off - it seemed that the page loaded and the scripts fired, but there was no network
- the scripts were collected into one block with some others and an error occurred there - the process crashed, it didn’t get to send
- your site works for the client, but Yandex is blocked - everything worked well, and there is Internet, but not for Yandex / Google
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