Who used cross-marketing?

Question

Marketing

What results can be obtained from the use of cross-marketing, joint promotion projects?

Answer 1

various

Answer 2

Hyperactive traffic, customer base growth, sales growth, awareness increase, additional PR.
More than 70% of successful American companies use cross-marketing to improve their business competitiveness.
The co-marketing market in Russia is also actively developing. Modern business conditions have led a number of companies to the conclusion, which was formulated many years ago by the famous marketer James Anderson: "The success of every company depends in part on the work of partners." The more business relationships you enter into, the higher the chances of becoming a more successful and recognizable company. A number of marketers believe that cross-marketing allows you to go beyond your usual circle, "leave your box" - American marketers say, emphasizing the need to develop partnerships. The realization of all the benefits of working in an alliance with other companies led to the development of various forms of joint activities.
Given the high competition in many areas and the constant rise in the cost of advertising services, the creation of co-marketing coalitions looks like the most promising way to maintain and increase the marketing activity of an enterprise.
The current economic picture is a process of sustainable formation of mutually beneficial relationships between producers of goods and services, resource providers, retailers and consumers. In this regard, active work with other companies and the combination of existing opportunities for the purpose of joint promotion is becoming a common policy of many rapidly developing companies.
Reasons and benefits
According to the data of the Association of Co-Marketing of Russia, there has been a recent increase in the interest of Russian businessmen in various forms of joint marketing. So, today the association has more than 1000 members, more than 60 active proposals from the most successful brands. With the support of specialists in 2016, over 50 co-marketing projects were implemented with representatives of various fields of activity - from FMCG and retail to telecommunications and tourism.
In many ways, the interest of world and Russian entrepreneurship in forms of joint marketing is due to a number of advantages that can be distinguished when compared with other forms of promotion. First of all, these are:
1. An opportunity to save the marketing budget by sharing costs with other companies.
2. Increase in sales by increasing the size of the average check
3. Access to someone else's audience.
4. Creation of an offer that is interesting to the client and represents a benefit for him.
5. Increase brand awareness.
6. Additional PR reason.
7. Unification of "marketing minds", exchange of experience with colleagues.
The advantages that any co-marketing project has have served as the basis for many companies to pay attention to this promotion tool.
More than 70% of successful American companies regularly use co-marketing in their activities.
Having decided to use cross-marketing tools in your practice, it is worth remembering that each business area has its own characteristics, and the choice of one form or another of cooperation should be carefully analyzed.
Source - www.marketing.spb.ru/lib-mm/strategy/cooperative_m...